A strong brand stands or falls with a good brand message, but the power of repetition is perhaps more important today than ever. Do you want to stand out from the rest? Then you need to be visible among all the other brands trying to conquer the market.
A promotional product with a logo sticks around longer than an advertisement, for example. Especially when it comes to effects such as reach, memory and sympathy. Various studies have shown that 9 out of 10 people have recently received a promotional product and remember both the message and the brand. More than half keep and use the product for a longer period of time.
One of the most famous and successful examples is the NIVEA beach ball. Who doesn't know it? This ball was first issued in 1958. It is easy to store, even easier to inflate and offers fun for the whole family. In the last 65 years, more than 20 million beach balls have been produced worldwide and people know and appreciate them.
BeGlobal can help you on your way to greater brand awareness with the choice of the right promotional product. Call or email us for an appointment.