For many companies, the circular economy is gaining attention as part of sustainable production methods. Consequently, there is an increasing demand for products made from recycled and upcycled materials - from plastic from the ocean to residues.
The demands for proven, sustainable production methods are increasing. The key question is what "sustainable" actually means. In the Italian promotional market, for example, about 90% of requests go to 'green' products. However, it is not always clear in customers' minds exactly what a 'green' product means. Since every company has a different opinion of what sustainable actually is, it becomes imperative that independent sustainability standards be created. BeGlobal's website explains the most important sustainable certificates and labels in understandable language: Sustainable certificates and labels in understandable language
Because promotional products are not products for everyday use-and rather tainted with the rumor that they are unnecessary-the priority should be to create high-quality products with high practical value. In this regard, the functionality and quality of promotional items are crucial.
Products "made in Europe" are becoming increasingly popular these days as customer awareness of environmental issues grows. In many cases, the decision for "made in Europe" is a decision against "made in China. The country is receiving increasing criticism from companies with a Western orientation. Many factors play a role here. For example, that the supply chains were so fragile during the pandemic.
And although the production standards and sustainability management of many Chinese companies are on par with European levels, goods made in China are seen by many people as cheaply manufactured items of inferior quality. This is certainly not always the case and through certain ecoscores we monitor what is the most sustainable solution.
BeGlobal is happy to discuss sustainable product media procurement with you.
Source: EPPI (European Promotional Products Industry), the English-language European trade journal specializing in the promotional products industry.