On October 3, the 5th BeGlobal Marketing Experience took place. In the Excelsior stadium in Rotterdam our clients could - during a networking reception - get acquainted with our partner suppliers and the latest product media. From clothing to chocolate and from electronics to bags, again many surprising ideas were gained for the fall season!
Inspiring, and above all a great lesson for everyone, was the interview by Hans Nieuwenburg (Royal Dutch Swimming Association) with paralympic swimmers Rogier Dorsman, Liesette Bruinsma PLY and Florianne Bultje. Consequently, the audience listened to their stories with fascination.
Like no other, these athletes are able to use their disability precisely as a strength. Accordingly, the Dutch paralympic swimming team brought home 10 Olympic medals from Paris!
Harrie van Heck, sales philosopher, gave a fascinating lecture on the mental power of brands. He explained how our brain works and how you can deal with this in your brand's expressions. Product media can play a strong role in this, by being and staying in the minds of your target audience.
Closing with a delicious walking dinner and well-stocked goodie bag, our guests were able to return home not only with inspiration, but also with some fun items.
Thank you to everyone who made this afternoon possible - we look forward to seeing you again soon!