Last February the annual Super Bowl (LVII) aired and you may be thinking, what does BeGlobal have to do with the American Super Bowl? The answer is, actually not that much. But something did catch our eye. This year's matchup between the Kansas City Chiefs and the Philadelphia Eagles made history even before Super Bowl started. In fact, Super Bowl ads sold for a record price. Fox sold 30-second commercials for a whopping $ 7 million. The biggest spender was alcohol brand Anheuser-Busch with three minutes of national airtime. Once the game was over, the big brands skillfully used product media to create brand engagement. We would like to share with you three creative examples where product media was used during Super Bowl LVII.
Soccer game during a Rihanna concert
Once upon a time there was a soccer game during halftime of a Rihanna concert Oh wait, was it the other way around? Superstar Rihanna was headlining during halftime at the Super Bowl. To celebrate, Rihanna's lingerie loungewear line, Savage X Fenty, debuted a Game Day collection. These included limited edition hoodies, football-print boxers, jerseys and even a T-shirt (now sold out) that read: Rihanna Concert Interrupted By A Football Game, Weird But Whatever.
Recognition for the local community
The NFL (National Football League) partnered with four Arizona-based brands to create an exclusive merchandise collection for Super Bowl LVII. The unique promo line was unveiled at a pop-up event on Wednesday, Feb. 8, in Tempe, Arizona. Last year, the NFL launched Origins: a merchandise collaboration program to celebrate the cultural richness and design talent of NFL host cities and communities.
Scoring a hole-in-one
Anheuser-Busch, the parent company of Michelob Ultra's beer brand is the big spender at Super Bowl LVII. Small note needs telling that Netflix and Michelob are collaborating on an ??upcoming golf series called "Full Swing. The series features professional golfer Rickie Fowler, former NFL quarterback Tony Romo and professional football player Alex Morgan. Michelob aired a 3-minute commercial during the Super Bowl featuring an unlikely duo. Tennis icon Serena Williams and Scottish actor Brian Cox play a round of golf in the commercial. Linked to this campaign and to connect with fans on the green, Michelob Ultra released a line of promotional golf apparel and accessories.
Source: Newslink