Overname Webo Promotion

Overname Webo Promotion

BeGlobal Group B.V. neemt Webo Promotion B.V. over en versterkt marktpositie WADDINXVEEN, 19 maart 2026 – BeGlobal Group B.V. maakt vandaag bekend dat het per 17 maart 2026 de aandelen van Webo Promotion B.V. overgenomen heeft. Met deze strategische overname...
Valkuil van vage claims

Valkuil van vage claims

Greenwashing: Meer dan alleen een modewoord! Greenwashing is een term waar je steeds vaker over hoort, en met een goede reden. We schreven er al eerder over. Recent hadden we het voorrecht om een uitgebreide training te ontvangen van de Sustainability Manager van...
Valkuil van vage claims

Greenwashing

Sustainability is a hot topic. Companies like to show that they operate in an environmentally friendly way, and this also translates to their marketing strategies. One of the ways companies are trying to reinforce their green image is through product media...
Terugblik Marketing Experience

Retrospective Marketing Experience

On October 3, the 5th BeGlobal Marketing Experience took place. In the Excelsior stadium in Rotterdam our clients could - during a networking reception - get acquainted with our partner suppliers and the latest product media. From clothing to chocolate and from...
Product media & generatie Z

Product media & generation Z

PPAI, the international industry association conducted a survey of Generation Z on their views on product media. Product media appears to play a crucial role in shaping the brand image and increasing the loyalty of the generation Z target group. But...